Roijer

“Röijer” was born from a branding exercise done with “high care”, graphically developed thanks to the valuable help of designers Marcela Aguilera & Pedro Gonzalez, each letterform and every type design process was worked as a typographic jewel, as a strong bond between classical and fresh concepts (with a Lombardic and Art Nouveau touch).

Röijer puts a dual capital model in your hands; a classic Roman and a fresh contemporary alternative, on each letter: the first located in a lowercase box looks formal and sober, while the uppercase box shows a glamorous and more daring look, ideal to being use at specific moments only. Röijer combine elegance and audacity in a very magistral way.

It has 2 variants with 541 glyphs each one; a normal and a volumetric one, all with an ornaments set and a decorative objects set. Ideas that be useful not only for branding design but also for titling, headline composition, label design, fashion and luxury stuff.